Convey Your Message and Achieve Business Growth Using Effectively Designed Banners & Signs
What do you first see before you step into a store?
What's that gigantic thing you see by the door when you are attending an event?
What's that hanging by the window when there's a huge sale?
It all boils down to one answer... BANNERS & SIGNS.
What better way to announce your message and/or showcase your business than using banners and signs? These play a crucial role when it comes to marketing, advertising, branding and most especially, business and network growth. A well-thought out design contributes a lot for you to achieve what you would want to achieve when you put that up!
We know what comes into your mind while you are reading this... "Okay, so how should I design my banners & signs?"
Worry no more because we're here to give you some tips!
1. Determine your goal.
What do you need this for and what do you want to achieve when people sees it? Once you have this all laid out, it's time for step 2.
2. Plan out the content.
Make it clear and concise. Most often than not, people won't stop to read a signage that has so much to read. The content will also give you ideas to help you decide on the design.
Create a catchy headline.
Only put relevant and important information.
It should be brief BUT informative.
3. Work on the design.
The design of the signage is as important as the content. You would want people to know what you would want to let them know from the second they look at it. It should catch their attention and drive them to visiting your store, attending your event, calling your office, etc.
Don't be afraid to play around with different elements to come up with an effective design.
Create contrast and use colors for your calls to action.
Make the contents readable by taking into consideration the font style, font size, letter case and the spacing.
Your banners and signages should be impactful. You want people to get the message you are trying to send across instantly. For whichever purpose, it should inspire the people who see it to take action.