Standees: Increasing Awareness of Your Brand
Standees are adaptable, eye-catching marketing tools that work well for showcasing your company, goods, or promotions in a variety of contexts. Often constructed from sturdy materials like cardboard or foam board, these freestanding displays—also referred to as stand-up displays or cutouts—have printed artwork or messaging. We'll delve into the world of standees in this extensive guide, covering their advantages, typical applications, and commonly asked questions to help you make the most of them in your marketing initiatives.
Standees: What Are They?
Life-sized, freestanding displays called "standees" are used in retail stores, trade exhibitions, events, and other venues to draw attention to and advertise brands, goods, or messages. Usually constructed from durable materials like plastic, foam board, or cardboard, they have printed images or designs that are affixed to a support framework.
Advantages of Standees
Visibility: Because they are visually striking and draw attention from a distance, standees are a great way to raise brand awareness and draw in foot traffic.
Brand Recognition: By showcasing brand logos, imagery, and messaging in a distinctive and powerful way, standees offer a special chance to strengthen brand identification and recognition.
Versatility: Standees can be tailored to meet a range of marketing goals, such as drawing attention to particular sections of a store or event location or promoting new goods or services.
Cost-Effective: Since standees are less expensive to make than other types of advertising, they are a cost-effective option for companies with tight marketing budgets.
Simple Setup: Standees are suitable for usage at trade exhibitions, events, or transient shop displays because they are simple to erect and transport.
Common Uses of Standees
Product launches: Standees are a visually appealing technique to highlight important characteristics and benefits of new products or services. They are frequently used to market these offerings.
Event Signage: At conferences, trade exhibitions, or business events, standees can be utilised as decorations or directional signage to guide people around the space and establish a branded atmosphere.
Retail Displays: Standees are often used in retail establishments to advertise exclusive deals, draw attention to particular aspects of products, or put together themed displays that draw people and boost sales.
Photo Opportunities: Customers can enjoy taking amusing pictures with standees that showcase well-known figures, celebrities, or mascots, which encourages interaction and social media sharing.
Campaigns for Brand recognition: To raise brand recognition and visibility among target groups, carefully positioned standees with brand messaging or graphics can be positioned in busy areas.
FAQs
Standees: How Are They Printed?
Usually, large-format printers employ digital or offset printing methods to print standees. Printed materials of the highest calibre guarantee that the images will be clear, colourful, and faithful to your logo or message.
Which shapes and sizes are offered for standees?
To accommodate various display requirements and tastes, standees are available in a range of sizes and shapes. Typical measurements consist of:
Life-sized: These standees are usually 1524 mm to 2133.6 tall and are intended to be life-sized depictions of people, characters, or goods.
Tabletop: A more compact display alternative is offered by smaller standees that are made to rest on tabletops or countertops.
Standard rectangles and unique die-cut shapes that complement your brand or product theme are just two examples of shape options.
How Do Standees Get Put Together?
Usually supplied flat, standees need to be assembled when they arrive. Depending on the design and materials utilised, the assembly process may differ, however it typically entails:
Punching Out Pieces: Carefully punch out the standee's components from the surrounding material if it is made up of several parts.
Folding and Slotting: To create the standee's structure, fold the parts along the marked creases and slot them together.
Attaching Support: To ensure stability, if required, fasten stands or other support components to the back of the standee.
Usually, the standee comes with assembly instructions to help you through the process.
Can Standees Be Used Again?
The main purpose of standees, especially those composed of cardboard or foam board, is temporary or one-time use. However, standees made of sturdy materials, such plastic, can be reused for several promotions or events with the right maintenance and storage.
Are Standees Customisable?
Yes, you can completely customise standees to represent your brand and successfully communicate your message. Printing businesses usually provide customisation choices in terms of size, shape, material, and style so that your standees complement your branding and marketing goals.
Are Standees Safe for the Environment?
Eco-friendly materials and printing techniques can be used to make standees in order to reduce their negative environmental effects. To make ecologically friendly standees that appeal to eco-aware customers, use recycled materials, soy-based inks, and sustainable production techniques.
How Can I Create Standees That Work?
Take into account the following advice while creating standees to optimise their efficacy:
Eye-Catching Graphics: To attract attention and draw readers in, use vibrant colours, sharp photos, and captivating graphics.
Clear message: Focus on the main advantages or selling points that will appeal to your target audience in your message, and make it easy to understand and concise.
Branded Design: To guarantee consistency and strengthen brand identification, use brand features like logos, colours, and typefaces.
Interactive features: To promote connection and engagement with the standee, think about incorporating interactive features like hashtag prompts, social media handles, or QR codes.