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Maximize High-Quality, Organized Brochure Printing
Brochure printing is part of every successful marketing campaign. Give away brochures at conventions, highlight details about your new collection, or include them with every new customer purchase. They are an effective, versatile, and affordable promotional tool.
Brochures are practical marketing tools used to promote your information-heavy campaigns. They can be laid out like a take-out menu and contain listings of different products and services; or function as travel and events guides. Brochures come in standard and custom sizes. Read on to learn how to standard brochures that will work best for your business.
Brochure Size for every business
Standard brochure sizes are used by businesses that wish to spread information about their products and services. Below are examples of industries and/or events where we can use these sizes:
- Services - A good example of this would be photography studios. These brochures can feature sample works, special packages, and contact numbers.
- Medical - informative guides that give summaries of health care facts, medical conditions, health concerns, and general first aid topics.
- Real Estate - description of commercial and residential properties and property information such as the address, property specifications, and contact numbers
- Trade Fair - participating companies in these events have an opportunity to communicate with their audience through brochures. They can showcase and demonstrate their products and services and position their brand among competitors.
- Non-Profit Orgs - these organizations use brochures to explain advocacy, history, and mission to gain support from potential benefactors and the general public.
On the other hand, the larger brochure sizes; 11” x 17 and 11” x 25.375 are more appropriate if you want to have more detailed content because some businesses would require image-heavy content.
- Amusement/Theme Park Brochures - a definite need for theme parks to have because this informs people of featured attractions, rides, and other events.
- Mini maps - map representations are especially helpful for tourists to guide them throughout their trip. Ideally, mini-map brochures contain street names and popular landmarks. These are displayed on hotel counters and souvenir shops. A more detailed map may need custom sizing and options.
Are the sizes shown folded or unfolded?
All sizes shown on the calculator measure the brochure when unfolded and laid out flat on a surface. This means that if you want a finished trifold brochure that folds to 8.5” x 3.69”, the unfolded size should be 8.5” x 11”.
What should be inside my brochure?
1. Cover - A central image that immediately conveys what your product or service has to offer. Include your company logo and name so customers make the association.
2. High-Resolution Images - Use 300 dpi resolution images for your brochure design. This resolution ensures the photo won’t be blurry upon printing.
3. Features and Benefits - The copy should elaborate on the main selling points of your product or service. Break it down in a list format or several sections for easy reading.
4. Call to Action - Include discount coupons or promos in the brochure to drive traffic to your store or e-commerce site.
5. Contact Information - Don’t forget to place all your company’s contact information, such as a telephone number, address, email address, and website for the customer’s preference.
How much copy and images should I include in my brochure?
The most eye-catching brochures are highly visual and use images to guide the reader through the content. A photo or illustration in each panel helps introduce or show the content in detail. Your copy should be as short as possible to sustain the reader’s focus on your main topic.
What does the number in the paper material name indicate?
The number before the paper and cardstock material indicates its weight. This means that 70 lb. paper is the thinnest and lightest, while 100 lb. is the thickest among the paper options. The 10 pt. cardstock is also lightweight but slightly thicker than paper stock materials.
Tips on Text Layout
One challenge in designing brochures is creating the layout without crowding the copy and images. You should maximize space, and position the design elements for a visually appealing design:It helps to ask an opinion from a friend on your font legibility and overall design before having it printed.
- Choose easy-to-read fonts (i.e., Garamond, Helvetica, Times New Roman, or Century).
- Use a sans serif font, such as Arial, for captions or small type.
- Limit your font choices. Using more than two types of fonts will make your brochure messy, unprofessional, or playful.
- Use highlighting techniques – bold, italic and bigger font size — instead of varying font styles.
- Use a bigger text size for headlines and calls to action. Although not always, font size can be relevant to the importance of information.
- Choose font sizes that are proportionate to the size of your brochures. To help you decide on the font size, assess how many words you want to fill the space with.
- Use 12-point font for the body, 10-point font for captions, and 14- to 22-point font for headlines. These are recommended sizes, but your choices will depend on the overall look of your design.
- Avoid putting borders on your paragraphs, unless needed.
- Break long paragraphs into bullet points. Walls of text can discourage people to read further and bulleted information is easier to recall.
- Use proper typographic alignment (flush left, flush right, justified, and centered) for a neat layout.
- Align design elements — headers, images, and text —properly.
- Make spacing consistent throughout your design. Remember to leave some white space on your layout to give your content a balanced look. This helps make your design easier to read.
Material: 14 pt. Card Stock
Folding Type: None
Printed Side: Front and Back